Author: 17grapes

CRM or customer relationship management software is as ubiquitous today as social media platforms and chatbots. With hundreds of providers on the market offering similar plans and competitive rates, knowing which company to hitch your wagon to can seem like a nearly impossible task. Are all of these companies really that different? Will I be making a mistake by selecting whatever’s cheapest?

The answers are yes and yes. If you truly want your business to be the best it can be, there’s only one CRM platform to work with: Salesforce. Instead of selling you on the service with empty platitudes, let’s take a closer look at Salesforce’s unique culture and attention to constant improvement.

Salesforce is a leader in SaaS Marketplaces. On December 6, Forrester Research announced that Salesforce’s AppExchange program was named the global leader in CRM. According to a press release, “Salesforce’s enterprise marketplace AppExchange received a score of ‘differentiated,’ the highest score possible in eight of the 10 criteria, including buyer interface, availability of applications, and intelligence and automation.” Since its invention over 10 years ago, AppExchange has become a must-have for successful companies. Research shows 89% of Fortune 500 companies use AppExchange Apps.

Salesforce cares about making the world a better place. Salesforce is a business, and as such their goal is to make money. However, unlike other tech giants like Facebook and Google, who are seemingly willing to sell private information with no care, Salesforce is taking steps to bring values and transparency to the technology sector. You can feel good knowing your money is being used to further initiatives that will protect your client’s data and information. CEO Marc Benioff has even spoken out, suggesting a National Privacy Law be developed.

Salesforce wants to see businesses succeed. Finally, Salesforce uses its size and reach to support small businesses here in the U.S. and around the world. The company recently developed the Japan Trailblazer Fund, dedicating $100 million to fund Japanese startups within the Salesforce ecosystem.

Your CRM software is more than just a tool to help you achieve efficiency and better relationships. It’s a foundational aspect of your company’s identity. By investing in Salesforce, you can feel confident knowing you’ve hitched your cart to the right horse. We’ll help implement the transition, ensuring your ultimate success. Call us today to get started!

“Success is not final; failure is not fatal. It is the courage to continue that counts.” — Winston S. Churchill

Walgreens is using one of its store locations to test strategies and product placement as it works to encourage shoppers to enter its doors instead of buying online.

Which of your manual Salesforce processes could you automate? Let’s talk about making your experience even better through automation.

Being the best manager you can be means bringing your best self into the office every day. Here are some things to remember to help you unlock your true leadership potential.

  1. Never stop learning. Whether it’s an annual conference and seminar, a new on-site training, a graduate certificate or just finishing a new business book every month, learning is key to growth. Environments where learning and knowledge are fostered connect you with different viewpoints and help you generate new ideas.
  2. Take time out. What motivates you? What makes you feel refreshed? What’s something that taps into a sense of peace or productivity? Make sure to do more of that. Does running before work make you feel more clear-headed? Make sure to get in your run before you get to the office. Does traveling help you feel more centered? Use your PTO and have your staff step in more while you take a break. Does reading make you feel energized? Start a book club at work or read on your lunch break. Whatever makes you feel more focused and helps you come back to work rejuvenated should be a priority.
  3. Set goals. You need more than just sales quotas or hiring goals. Your goals should be unique and personal to you. Having a goal helps you define the “why” behind your work. Maybe it’s something small, like introducing yourself to someone from a different department or pitching a new idea to your boss, but having goals to work towards keeps us from getting stuck in the daily grind and gives us a growing sense of accomplishment and confidence that can make us better leaders.

Doing your best work is fueled by being your best self. It’s not always easy to find the time in our busy lives to keep stretching ourselves, but it’s one of the best ways to journey towards our leadership potential.

“The harder you work for something, the greater you’ll feel when you achieve it.” – Anonymous

Disney has been planning to compete more directly with Netflix, and now they have announced the name and timeline. Disney+ will launch in late 2019.

Salesforce makes marketing to customers easy and personal. Are you using client stories to your advantage?