No matter the type of business you run, the goal is always the same –– close more sales. Unfortunately, that’s often easier said than done. If you don’t take the time to identify your target audience or their unique needs, you’ll struggle to find them or craft messaging that resonates. There’s nothing wrong with a little bit of trial and error, but why make things harder if you don’t have to? Thanks to the advent of new technologies such as automation, cloud computing and machine learning, it’s possible to find the customers you’re dying to connect with.

There are a variety of programs available to help you on this journey, but one stands out from the crowd: Sales Cloud 360. Over the past 20 years, this one-of-a-kind customer relationship management solution has helped more than 150,000 enterprise sales teams successfully scale their businesses. Four features, in particular, really stand out:

1.) Data sharing made easy. Sales Cloud 360 makes it easy for all of your teams (marketing, sales and engineering) to gather and share powerful data. Instead of storing everything in separate silos, Sales Cloud eliminates barriers, allowing you to make smarter predictions that better align with your client’s needs.

2.) Improved sales productivity. It’s hard to stay productive when your sales team has to identify and hunt down each new lead. Sales Cloud 360 prevents much of the guesswork, enabling you to increase revenue through relevant, data-driven selling. In addition, the program’s incredibly easy to learn. Following just one training session, you’ll have the necessary skills to streamline your sales processes.

3.) Better communication. Sales Cloud 360 allows you to store all client communication in a single location. That means your team can monitor each and every interaction, ensuring questions or concerns receive prompt attention. By putting a greater focus on customer service, you can significantly increase client satisfaction. And when your customers are happy, they’re more likely to provide repeat business.

4.) Add services at any time. One of the really cool things about Sales Cloud 360 is that you can increase or decrease your service at any time. At 17 Grapes, we typically recommend starting out with Salesforce Essentials, the all-in-one sales and support app. Once you master that, you can expand to Professional, Enterprise or Unlimited. Each level comes with different features.

If you’re interested in learning more about Sales Cloud 360, call (801) 245-0500 or visit our website and fill out an online contact form. Following our initial consultation, we can make recommendations that align with your business’s needs. We look forward to collaborating with you!

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