As a business owner, you’ve got a lot on your plate.

There are finances to manage, employees to hire, and inventory to order, and that’s not even considering your relationship with your customers.

Fortunately, building relationships is easier than you think, but you do have to make an effort.

Here’s a look at three simple things you can do to keep your customers coming back time and time again.

Listen. Your customers are a microcosm of your market as a whole. If they love a product, listen! Likewise, if they don’t like something, listen to that too. Always have an open mind, and take the time to actually consider what’s being said. You’ll be surprised at how far this simple communication skill can take you.

Accept Criticism. No one is going to love you 100% of the time, and if loyal customers are alerting you to certain issues, you’ll want to take it constructively. Ask yourself questions like: Why are they unhappy? Are their points valid? What can I do to make things better? Instead of being defensive and jumping to conclusions, accepting criticism can help you improve your business practices.

Ask for Feedback. Always welcome customer feedback. People love to talk and have their opinions and want their stories heard — and as a business owner, you can use this information to your advantage. Good, bad, mediocre, it doesn’t matter. Feedback is feedback, and it’s sure to build trust between you and your clients.

Will you be using any of these tips at your own shop? You should! They’re sure to benefit you in a variety of ways.

Good luck!

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