Imagine if you could track, store and organize your customer data, all while attracting and engaging new and potential clients.

CRM, or customer relationship management, isn’t just for maintaining the clients you have. Here’s how it can be used to widen your customer base at the same time.

1. Streamline and improve your message to customers.

Without CRM, it’s a huge task to keep track of customer feedback, which makes it difficult to address and improve in areas that your business needs. Using a CRM like Salesforce will automatically keep track of feedback, customer reviews and complaints all in one place, so that you can make more meaningful improvements.

2. Remain consistent.

Communication gaps and lack of consistency are all too common in any business. A CRM process ensures that you present a common “face” across all points of dialogue with your customers. Rather than multiple departments dealing with multiple databases, CRM centralizes the process so that you remain as consistent as possible.

3. Offering support on multiple channels 

CRM has so much to offer in the ways of engagement —social media, SMS, emails, and other content distribution channels. It’s a great way to keep customers engaged, and at the same time, the system will let you know when customers didn’t remain engaged — when they unsubscribe or don’t open emails on the subscriber list, for example. Plus, you’ll be able to see how the customer prefers to become engaged, by way of a mobile app or on a social media site, for instance.

4. Lead management 

It’s nearly impossible to keep track of and maintain relationships with the number of leads businesses have in their databases. CRM allows marketing and sales departments to organize and analyze leads, allowing insights to be created and shared across departments. These insights will allow for targeted improvements that benefit consumers and the company.

At 17Grapes, we have more than 30 years of combined experience in helping businesses get the most out of their CRM experience. Call us today to schedule a consultation at 801-245-0500.


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